Media/Mobile
Some NBA fans didn’t bother watching the Playoffs. So ESPN showed them exactly what they were missing- live.
Gold Cannes Lion
Silver Cannes Lion
Bronze Cannes Lion
Grand Clio
Gold Clio
Integrated
PBS Channel THIRTEEN reminded people just how valuable quality shows are, by reminding them how many bad shows there are.
Integrated
You can’t really work with Cheetos dust all over your hands. That seemed worth letting people know about.
In addition to TVC, we launched the Billion Minute Break, rewarding participants for goofing off online during work hours.
Integrated
UNICEF auctioned off bottles of famous people’s tap water. Because of its proximity to fame, the water was deemed valuable. But its true value was actually just being drinkable.
Integrated
Kids don’t need to be an athlete or celeb to be successful. So Verizon launched #weneedmore, partnering with people kids would actually listen to.
Gold Clio (2)
Wood D&AD Pencil
Webby
TVC/Video
Verizon 5G Internet doesn’t require messy cables. So for the Super Bowl, we brought back the one person that would piss off- Jim Carrey’s Cable Guy.
For fans of the 90s cult classic, we included easter eggs (hint: Medieval Times) and our spin on the iconic karaoke scene.
Social
In 2008, then Senator Obama needed to win contested swing state Florida to win the election. So the Jewish Council for Education and Research (JCER) created the Great Schlep to help him out.
Titanium Cannes Lion
Gold Cannes Lions (5)
Black D&AD Pencil
Gold One Show Pencils (5)
Integrated
Combos are a hearty snack- that’s all we needed to tell people. So to get that message across, we poked fun at traditional ideas about gender rolls.
Gold Cannes Lions (3)
Gold One Show Pencils (10)
Grand Clio
Media
The most ambitious people work the longest hours. They get to work early and work late into the night.
So to reach these potential new subscribers, WSJ made a campaign only they would see.
Social
LEGO supports anyone who expresses their imagination through building. So they stood with Minecraft builders against online bullying.
Integrated
ESPN raised doubts about the “unstoppable” Warriors, so NBA fans would watch the Playoffs for a possible upset. And we did it with just one little word.
Wood D&AD Pencil
Bronze Clio
Live stream
LEGO fans love all things LEGO NINJAGO. So we decided to see if they’d watch their beloved ninjas doing practically nothing. Turns out they would.
Silver Clio
TVC
The Mayan's predicted the world would come to an end in December 2012. So that year's Super Bowl seemed like a good opportunity to address it, on behalf of Chevy trucks.
Also got a reference to Paul Thomas Anderson’s Magnolia at the end (hint: frogs).
Social
Every Mother Counts, a nonprofit dedicated to preventing maternal mortality, wanted to create advocates for their cause.
So we launched our campaign on one of the noisiest commercial days of the year- Mother's Day.
Video
We captured the passion of hardcore Guitar Hero fans with a video so obsessive, they thought it was real.
The second video shows how well we matched the actual gameplay.
Silver One Show Pencil
TVC
VW needed to introduce a luxury SUV, while staying true to their down-to-earth roots. So we created a downtrodden spokesperson who embodied this tricky balance.
Video
The Great Resignation got execs focused on employee retention, so Samsung showed them a better way to keep their people happy.