In this Cannes Lions Gold, Silver, Bronze and Grand Clio winning campaign, rather than running ads prior to games and expecting millennials to commit to appointment viewing, ESPN showed NBA fans not watching the Playoffs exactly what they were missing- live.
In 2008, then Senator Obama needed to win contested swing states in order to win the election. Florida was both the most important and the longest odds. So partnering with the Jewish Council for Education and Research (JCER), we created the Great Schlep to help him out. Cannes Titanium, a D&AD Black Pencil, multiple One Show Gold Pencils- and most importantly a whole bunch of votes for Obama- was our reward.
PBS Channel THIRTEEN in NYC wanted to increase membership. So we reminded people just how rare THIRTEEN's quality educational and cultural programing is.
Verizon wanted kids to know they don’t need to be an athlete or some other famous person to be successful. So we launched #weneedmore, partnering with people kids would actually listen to. Our campaign was awarded two gold Clio Awards, a D&AD Pencil and a Webby.
As part of UNICEF's ongoing mission to raise money for clean drinking water, we auctioned off bottles of tap water drawn directly from the faucets of famous people.
The campaign was a commentary (albeit a lighthearted one) on how our society takes clean water for granted. Sure, Rihanna's tap water is valuable because it's Rihanna's, but its true value to millions of people around the world is that it's drinkable.
One unusual benefit of Cheetos is that they’re covered with orange dust that gets all over your fingers, so you can't really use your hand and work while you eat them. That seemed worth letting people know about.
Our campaign included the Billion Minute Break, which rewarded people for spending time on sites like The Onion and Break.com during work hours (9am-6pm).
Our goal was to raise a billion minutes of wasted time. We fell woefully short with only around 420 million minutes logged in, which is an amazing result if you don't set the bar at a billion.
The most ambitious people work the longest hours. They get to work early and work late into the night.
So to reach more of these potential new subscribers, we made a campaign only they would see.
Most people don't think the Journal's in-depth writing and reporting is worth their time.
But the truth is, many of the world's busiest and most successful people make time for the Journal every day. This simple insight became the basis for our global campaign.
Parents are increasingly skeptical about buying LEGO; they just think about painfully stepping on them. So for LEGO’s holiday campaign, we didn’t show those pesky bricks and instead focused on an iconic part of the brand they’d never talked about- the sound.
Every Mother Counts, a nonprofit dedicated to preventing maternal mortality, wanted to raise awareness and create advocates for their cause.
We did so with virtually no budget and on arguably the noisiest commercial day of the year- Mother's Day.
Kids love watching the action-packed adventures of LEGO NINJAGO ninjas, so we wanted to see if they’d watch ninjas doing practically nothing. Turns out, yup, they would. Won a silver Clio Award and made a ton of kids (and adults?) happy.
Combos are a hearty snack. 'Nuff said. The campaign was recognized with 10 Gold One Show Pencils, 3 Gold Cannes Lions, Grand Clio… Plus we got to say “pizza stuff” in an ad.
The Mayan's predicted the world would come to an end in December 2012. So that year's Super Bowl seemed like a good opportunity to address it, on behalf of Chevy trucks.
The Center for Hearing and Communication is NYC's most prominent organization for hearing loss prevention.
Since people with hearing loss are often resistant to getting their hearing tested, we created Soundgram- a tool to help families and loved ones broach the tough conversation, in a fun and personal way.
People get obsessed with the Guitar Hero video game. So to pay homage to Guitar Hero fans, we created a film featuring over-the-top passion for the game. The One Show thought it was cool enough for a Silver Pencil.
The second video shows exactly how well we matched the song, when played on Guitar Hero.
Blur is a video game where players race around shooting each other, so we anticipated gamers would compare it to the famous Mario Kart series. So instead of ignoring these similarities, we took the beloved franchise head on.