In this Cannes Lions Gold, Silver, Bronze and Grand Clio winning campaign, rather than running ads prior to games and expecting millennials to commit to appointment viewing, ESPN showed NBA fans not watching the Playoffs exactly what they were missing- live.
In 2008, then Senator Obama needed to win contested swing states in order to win the election. Florida was both the most important and the longest odds. So partnering with the Jewish Council for Education and Research (JCER), we created the Great Schlep to help him out. Cannes Titanium, a D&AD Black Pencil, multiple One Show Gold Pencils- and most importantly a whole bunch of votes for Obama- was our reward.
As part of UNICEF's ongoing mission to raise money for clean drinking water, we auctioned off bottles of tap water drawn directly from the faucets of famous people.
The campaign was a commentary (albeit a lighthearted one) on how our society takes clean water for granted. Sure, Rihanna's tap water is valuable because it's Rihanna's, but its true value to millions of people around the world is that it's drinkable.
PBS Channel THIRTEEN in NYC wanted to increase membership. So we reminded people just how rare THIRTEEN's quality educational and cultural programing is.
One unusual benefit of Cheetos is that they’re covered with orange dust that gets all over your fingers, so you can't really use your hand and work while you eat them. That seemed worth letting people know about.
Our campaign included the Billion Minute Break, which rewarded people for spending time on sites like The Onion and Break.com during work hours (9am-6pm).
Our goal was to raise a billion minutes of wasted time. We fell woefully short with only around 420 million minutes logged in, which is an amazing result if you don't set the bar at a billion.
Verizon wants kids to know there's more than one path to success. So we launched the Webbys and D&AD Impact winning #weneedmore campaign, by partnering with some people kids would actually listen to.
Every Mother Counts, a nonprofit dedicated to preventing maternal mortality, wanted to raise awareness and create advocates for their cause.
We did so with virtually no budget and on arguably the noisiest commercial day of the year- Mother's Day.
Every Mother Counts, a nonprofit dedicated to preventing maternal mortality, wanted to raise awareness for their cause.
Combos are a hearty snack. 'Nuff said. The campaign was recognized with 10 Gold One Show Pencils, 3 Gold Cannes Lions, Grand Clio… Plus we got to say “pizza stuff” in an ad.
The most ambitious people work the longest hours. They get to work early and work late into the night.
So to reach more of these potential new subscribers, we made a campaign only they would see.
The Mayan's predicted the world would come to an end in December 2012. So that year's Super Bowl seemed like a good opportunity to address it, on behalf of Chevy trucks.
The Center for Hearing and Communication is NYC's most prominent organization for hearing loss prevention.
Since people with hearing loss are often resistant to getting their hearing tested, we created Soundgram- a tool to help families and loved ones broach the tough conversation, in a fun and personal way.
People get obsessed with the Guitar Hero video game. So to pay homage to Guitar Hero fans, we created a film featuring over-the-top passion for the game. The One Show thought it was cool enough for a Silver Pencil.
The second video shows exactly how well we matched the song, when played on Guitar Hero.