In this Cannes Lions Gold, Silver, Bronze and Grand Clio winning campaign, rather than running ads prior to games and expecting millennials to commit to appointment viewing, ESPN showed fans not watching the games exactly what they were missing- live.
In 2008, then Senator Obama needed to win contested swing states in order to win the election. Florida was both the most important and the longest odds. So partnering with the Jewish Council for Education and Research (JCER), we created the Great Schlep to help him out. Cannes Titanium, D&AD Black Pencil, multiple One Show Gold Pencils- plus a whole bunch of votes Obamas way- was our reward.
As part of UNICEF's ongoing mission to raise money for clean drinking water, we auctioned off bottles of tap water drawn directly from the faucets of famous people.
The campaign was a commentary on how we take clean water for granted. Sure, Rihanna's tap water is valuable because it's Rihanna's, but its true value to millions of people around the world is that it's drinkable.
PBS' flagship station in NYC is Channel THIRTEEN. They wanted to increase membership, so we reminded people just how rare THIRTEEN'S quality educational and cultural programing is.
Cheetos are covered with yummy orange dust that gets all over your fingers, so you can't really work while you eat them. You need to take a break- a Cheetos break.
Our campaign included the Billion Minute Break, which rewarded people for spending time on sites like The Onion and Break.com during work hours (9am-6pm).
Our ridiculous goal was to raise a billion minutes of wasted time. We fell woefully short with only around 400 million minutes logged in, which is an amazing result if you don't set the bar at a billion. Lesson learned.
Verizon wants kids to know there's more than one path to success. So we launched the Webbys and D&AD winning #weneedmore campaign, partnering with some people they'd actually listen to.
Every Mother Counts, a nonprofit dedicated to preventing maternal mortality, wanted to raise awareness and create advocates for their cause.
We did so with virtually no budget and on arguably the noisiest commercial day of the year- Mother's Day.
Every Mother Counts, a nonprofit dedicated to preventing maternal mortality, wanted to raise awareness for their cause.
Combos are a hearty snack. 'Nuff said. The campaign was recognized with 12 Gold One Show Pencils, 2 Gold Cannes Lions, Grand Clio… Plus research showed truck drivers loved it.
The most ambitious people work the longest hours, trying to achieve their goals. They get to work early and work late into the night.
So to reach more of these potential new Journal subscribers, we created a campaign just for them.
The Mayan's predicted the world would come to an end in December 2012. So that year's Super Bowl seemed like a good opportunity to address it, on behalf of Chevy trucks.
The Center for Hearing and Communication is NYC's most prominent organization for hearing loss prevention.
Since people with hearing loss are often stubbornly resistant to getting their hearing tested, we created Soundgram- a tool to help loved ones broach the tough "you can't hear" conversation, in a fun and personal way.
People get obsessed with the Guitar Hero video game. So to pay homage to Guitar Hero fans, we created a film featuring over-the-top passion for the game. The One Show thought it was cool enough for a Silver Pencil.
The second video shows exactly how well we matched the song, when played on Guitar Hero.
Most people don't think the Journal's in-depth writing and reporting is worth their time.
But the truth is, many of the world's busiest and most successful people make time for the Journal every day. This simple insight became the basis for our global campaign.