Cheetos are covered with yummy orange dust that gets all over your fingers, so you can't really work while you eat them. You need to take a break- a Cheetos break.
Our campaign included the Billion Minute Break, which rewarded people for spending time on sites like The Onion and Break.com during work hours (9am-6pm).
Our ridiculous goal was to raise a billion minutes of wasted time. We fell woefully short with only around 400 million minutes logged in, which is an amazing result if you don't set the bar at a billion. Lesson learned.