Some NBA fans don’t bother actually watching playoff games. So ESPN showed them exactly what they were missing- live.
Gold Cannes Lion
Silver Cannes Lion
Bronze Cannes Lion
Grand Clio
Gold Clio
Starry – Bring Out The Starry
Social
Soda marketing usually shows people loving their products in an over-the-top way. So we went the other direction.
Microsoft – You+
Social
New AI-powered products come out constantly, making it hard to distinguish one from another. So instead of another upgraded product launch, Microsoft had an upgraded people launch.
Pepsi Zero Sugar – Santa Switch
Social
We busted the world’s biggest celeb, Santa, ditching his usual Coke for Pepsi Zero Sugar.
Then to make the mascot hijacking complete, we went to Santa’s ancestral home (SantaCon) and got hundreds more Santas to switch.
PBS – TV Gone Wrong
Integrated
PBS Channel THIRTEEN in NYC reminded people how important quality shows are, by reminding them how bad the bad shows are.
LEGO – Dragon Cam
Live stream
LEGO fans love all things LEGO NINJAGO. So we decided to see if they’d watch their beloved ninjas doing practically nothing. Turns out they would.
Gold Clio
Mug Root Beer – Dawg DNA
Social
Mug Root Beer is always asking “got that dawg in you?” So we decided to help people actually find out.
Our TikTok Shop livestream sold all 400 fully functional kits in just 2 hours.
JCER – The Great Schlep
Social
In 2008, then Senator Obama needed to win contested swing state Florida to win the election. So the Jewish Council for Education and Research (JCER) created the Great Schlep to help him out.
Titanium Cannes Lion
Gold Cannes Lions (5)
Black D&AD Pencil
Gold One Show Pencils (5)
Verizon – We Need More
Integrated
Kids dream of becoming rich athletes or celebrities, but almost none of them will. Meanwhile, there are tons of amazing jobs just waiting for them in tech. So Verizon launched #weneedmore, partnering with some people kids might actually listen to.
Gold Clio (2)
Wood D&AD Pencil
Webby
UNICEF – Celebrity Tap
Integrated
To show the true value of clean drinking water, UNICEF auctioned bottles straight from celebrity’s taps. Sure, people wanted the water because it was “famous”, but to millions around the world, it’s real valuable was just being drinkable tap water.
Starry – Merry Cranmas
Social
Starry soda is great for thirst, but useless for a broken heart- unfortunately. So to celebrate Cranmas (our holiday launch of Starry Cranberry) we brought this rather pointless fact to life, though song.
Every Mother Counts – No Mothers Day
Social
On one of the noisiest days of the year, Every Mother Counts raised awareness for maternal mortality by asking moms to go silent.
Verizon – Bye, Cable Guy
TVC/Video
Verizon 5G Internet doesn’t require messy cables. So for the Super Bowl, we brought back the one person that would piss off- the Cable Guy.
For fans of Jim Carrey’s 90s cult classic, we included easter eggs (hint: Medieval Times) and our take on the iconic karaoke scene.
ESPN – IF
Integrated
ESPN needed to build excitement and intrigue for the NBA playoffs, despite the juggernaut Warriors seeming inevitable. So we did, with just one little word.
D&AD Pencil
Silver Clio
Wall Street Journal – Ambitious Hours
Media
The most ambitious people tend to work the longest hours. They also should be reading the Journal. So to reach these potential new subscribers, we ran a campaign only they would see.
Cheetos – Take a Cheetos Break With Cheetos
Integrated
You can’t really work with Cheetos dust all over your hands. That seemed worth letting people know about.
In addition to TVC, we launched the Billion Minute Break, rewarding participants for goofing off online during work hours.
Samsung B2B – Perks
Video
The Great Resignation got execs focused on employee retention, so Samsung showed them a better way to keep their people happy.
Chevrolet – Apocalypse
TVC
The Mayan's predicted the world would end in December 2012. And that year’s Super Bowl seemed a good time to address it, on behalf of reliable Chevy trucks.
For cinephiles, note the Magnolia reference at the end (hint: frogs).
Combos – Man-Mom
Integrated
Combos are a no-frills, filling snack. That’s all we needed to say. So we did, by poking fun at traditional gender rolls.
